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What does heat sound like?

WhatSounds was asked to create an original piece of music for the Toast-Air product video. We wanted to make sure that all the features that were shown in the video were punctuated with sound. From the subtle buzz of the elements to the crunch of the fried chicken, the sounds helped this product leap from the screen! The music paired perfectly with the work we did for Chefmans sonic identity.

Sonic Identity

WhatSounds worked closely with key stake holders to create a recognizable sonic identity that could grow with the brand. The audio logo is able to be recreated in various styles, allowing the marketing team to utilize many different genres of music while maintatining brand recognition.

 

WHAT SOUNDS MODERN
Modern
0:04
WHAT SOUNDS CLASSIC
Classic
0:03
WHAT SOUNDS PLAYFUL
Playful
0:03
CHEFMAN TOAST AIR INTERNAL

Sound Design

Theres nothing like the satisfying 'Crunch' of delicious fried chicken (well, if you eat chicken that is). We wanted to capture the joy of freshly fried food with sound. The power of the heating elements was another area that we focused on. We wanted the viewer to feel the heat of this oven and taste the pizza cooking inside.

Fried Crunch!
0:01
Heating and Cooking
0:08
CHEFMAN TOAST AIR EXTERNAL

Want to learn more about how we can help?

Contact us to setup a chat and we will be happy listen close and see how we can help you sound your best!