--- title: Unleashing sizzling sounds | Elevating brand identity with WhatSounds description: Elevate your kitchen experience with Chefman Electric Kettle+! Custom sound design brings this kettle to life, creating a unique sonic identity for the brand. Contact us to learn more! image: https://whatsounds.design/hubfs/CHEFMAN%20TOAST%20AIR%20EXTERNAL.png --- [Skip to content](https://whatsounds.design/chefman_toastair#main-content) [![WhatSounds Logo-1](https://whatsounds.design/hs-fs/hubfs/WhatSounds%20Logo-1.png?width=80&height=53&name=WhatSounds%20Logo-1.png)](https://whatsounds.design/?hsLang=en) - [Products](https://whatsounds.design/products) - [Work](https://whatsounds.design/#Work) - [About](https://whatsounds.design/about) - [Blog](https://whatsounds.design/blog) - [Apps](https://whatsounds.design/apps) Open main navigation Close main navigation - [Products](https://whatsounds.design/products) - [Work](https://whatsounds.design/#Work) - [About](https://whatsounds.design/about) - [Blog](https://whatsounds.design/blog) - [Apps](https://whatsounds.design/apps) - [Book a free 30min Chat](https://whatsounds.design/book-a-free-30-min-chat) [Book a free 30min Chat](https://whatsounds.design/book-a-free-30-min-chat?hsLang=en) # What does heat sound like? ## WhatSounds was asked to create an original piece of music for the Toast-Air product video. We wanted to make sure that all the features that were shown in the video were punctuated with sound. From the subtle buzz of the elements to the crunch of the fried chicken, the sounds helped this product leap from the screen! The music paired perfectly with the work we did for Chefmans sonic identity. # Sonic Identity ## WhatSounds worked closely with key stake holders to create a recognizable sonic identity that could grow with the brand. The audio logo is able to be recreated in various styles, allowing the marketing team to utilize many different genres of music while maintatining brand recognition. ![WHAT SOUNDS MODERN](https://whatsounds.design/hs-fs/hubfs/WHAT%20SOUNDS%20MODERN.png?width=100&height=67&name=WHAT%20SOUNDS%20MODERN.png "WHAT SOUNDS MODERN") Modern 0:04 ![WHAT SOUNDS CLASSIC](https://whatsounds.design/hs-fs/hubfs/WHAT%20SOUNDS%20CLASSIC.png?width=100&height=67&name=WHAT%20SOUNDS%20CLASSIC.png "WHAT SOUNDS CLASSIC") Classic 0:03 ![WHAT SOUNDS PLAYFUL](https://whatsounds.design/hs-fs/hubfs/WHAT%20SOUNDS%20PLAYFUL.png?width=100&height=67&name=WHAT%20SOUNDS%20PLAYFUL.png "WHAT SOUNDS PLAYFUL") Playful 0:03 ![CHEFMAN TOAST AIR INTERNAL](https://whatsounds.design/hubfs/CHEFMAN%20TOAST%20AIR%20INTERNAL.png "CHEFMAN TOAST AIR INTERNAL") # Sound Design ## Theres nothing like the satisfying 'Crunch' of delicious fried chicken (well, if you eat chicken that is). We wanted to capture the joy of freshly fried food with sound. The power of the heating elements was another area that we focused on. We wanted the viewer to feel the heat of this oven and taste the pizza cooking inside. Fried Crunch! 0:01 Heating and Cooking 0:08 ![CHEFMAN TOAST AIR EXTERNAL](https://whatsounds.design/hs-fs/hubfs/CHEFMAN%20TOAST%20AIR%20EXTERNAL.png?width=2000&height=1705&name=CHEFMAN%20TOAST%20AIR%20EXTERNAL.png "CHEFMAN TOAST AIR EXTERNAL") # Want to learn more about how we can help? ## Book a free 30 minute chat with Charles to talk about your unique project and how we might help bring sound into your experience. ![Round Profile](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=200&height=200&name=Round%20Profile.png "Round Profile") [Book a free 30min Chat](https://calendly.com/charles-whatsounds/30min) ![WHAT SOUNDS WE ARE PROUD OF.](https://whatsounds.design/hs-fs/hubfs/WHAT%20SOUNDS%20WE%20ARE%20PROUD%20OF..png?width=334&height=110&name=WHAT%20SOUNDS%20WE%20ARE%20PROUD%20OF..png) - [![ChefIQ Multicooker-1](https://whatsounds.design/hs-fs/hubfs/ChefIQ%20Multicooker-1.png?width=4096&height=2731&name=ChefIQ%20Multicooker-1.png) ChefIQ Multi-Cooker Audio Branding Audio UX](https://whatsounds.design/chef_iq_multicooker?hsLang=en) - [![Chefman Kettle](https://whatsounds.design/hs-fs/hubfs/Chefman%20Kettle.png?width=4096&height=2731&name=Chefman%20Kettle.png) Audio Branding Music Composition](https://whatsounds.design/elevating-the-chefman-electric-kettle?hsLang=en) - [![Scotiabank App-1](https://whatsounds.design/hs-fs/hubfs/Scotiabank%20App-1.png?width=4096&height=2731&name=Scotiabank%20App-1.png) Scotiabank Mobile Banking App Audio UX](https://whatsounds.design/scotiabank-mobile-banking-app?hsLang=en) - [![Chefman ToastAir](https://whatsounds.design/hs-fs/hubfs/Chefman%20ToastAir.png?width=4096&height=2731&name=Chefman%20ToastAir.png) Chefman Toast Air Audio Branding Sound Design](https://whatsounds.design/chefman_toastair) - [![Weber Hub](https://whatsounds.design/hs-fs/hubfs/Weber%20Hub.png?width=4096&height=2731&name=Weber%20Hub.png) Weber Connect Smart Grilling Hub Audio UX](https://whatsounds.design/weber_hub?hsLang=en) - [![Lyft App](https://whatsounds.design/hs-fs/hubfs/Lyft%20App.png?width=4096&height=2731&name=Lyft%20App.png) Lyft - Rideshare App Audio UX](https://whatsounds.design/explore-lyfts-enhanced-audio-experience-whatsounds-design?hsLang=en) - [![June-2](https://whatsounds.design/hs-fs/hubfs/June-2.png?width=4096&height=2731&name=June-2.png) June Intelligent Oven Audio Branding Audio UX](https://whatsounds.design/the-june-oven?hsLang=en) - [![Ily Phone-1](https://whatsounds.design/hs-fs/hubfs/Ily%20Phone-1.png?width=4096&height=2731&name=Ily%20Phone-1.png) Ily Phone Audio UX](https://whatsounds.design/ily?hsLang=en) - [![ChefIQ Thermo-1](https://whatsounds.design/hs-fs/hubfs/ChefIQ%20Thermo-1.png?width=4096&height=2731&name=ChefIQ%20Thermo-1.png) ChefIQ Thermometer Audio Branding Audio UX](https://whatsounds.design/chefiq-thermometer?hsLang=en) [linkedin-in icon](https://www.linkedin.com/in/charlie-balderston) [instagram icon](https://www.instagram.com/whatsoundsdesign/) [Follow us on Facebook](https://www.youtube.com/@whatsoundsdesign) - [Products](https://whatsounds.design/products) - [Work](https://whatsounds.design/#Work) - [About](https://whatsounds.design/about) - [Blog](https://whatsounds.design/blog) - [Apps](https://whatsounds.design/apps) --- [![WhatSounds Logo-3](https://whatsounds.design/hs-fs/hubfs/WhatSounds%20Logo-3.png?width=70&height=47&name=WhatSounds%20Logo-3.png "WhatSounds Logo-3")](https://whatsounds.design/?hsLang=en) Copyright WhatSounds Design © 2024,