WhatSounds was asked to create an original piece of music for the Toast-Air product video. We wanted to make sure that all the features that were shown in the video were punctuated with sound. From the subtle buzz of the elements to the crunch of the fried chicken, the sounds helped this product leap from the screen! The music paired perfectly with the work we did for Chefmans sonic identity.
Sonic Identity
WhatSounds worked closely with key stake holders to create a recognizable sonic identity that could grow with the brand. The audio logo is able to be recreated in various styles, allowing the marketing team to utilize many different genres of music while maintatining brand recognition.
Modern
0:04
Classic
0:03
Playful
0:03
Sound Design
Theres nothing like the satisfying 'Crunch' of delicious fried chicken (well, if you eat chicken that is). We wanted to capture the joy of freshly fried food with sound. The power of the heating elements was another area that we focused on. We wanted the viewer to feel the heat of this oven and taste the pizza cooking inside.
Fried Crunch!
0:01
Heating and Cooking
0:08
Want to learn more about how we can help?
Book a free 30 minute chat with Charles to talk about your unique project and how we might help bring sound into your experience.
