---
title: WhatSounds Design Blog
description: WhatSounds Design's blog for sharing content related to marketing services
---

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- [About](https://whatsounds.design/about)
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![WHAT SOUNDS WE ARE TALKING ABOUT.](https://whatsounds.design/hs-fs/hubfs/WHAT%20SOUNDS%20WE%20ARE%20TALKING%20ABOUT..png?width=1000&height=248&name=WHAT%20SOUNDS%20WE%20ARE%20TALKING%20ABOUT..png)

[![](https://whatsounds.design/hubfs/Why%20Sound_%20We%20Were%20Built%20For%20It%203.png)](https://whatsounds.design/blog/why_sound_we_were_built_for_it)

[audio experience](https://whatsounds.design/blog/tag/audio-experience), [product sound design](https://whatsounds.design/blog/tag/product-sound-design), [accessibility](https://whatsounds.design/blog/tag/accessibility)

## [Why Sound: We Were Built For It](https://whatsounds.design/blog/why_sound_we_were_built_for_it)

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston) 

 Jan 26, 2025, 12:04:46 PM

Why Do We Have Two Ears? | The Role of Localization & Recognition in Sound Design Ever wondered why ...

[Read more](https://whatsounds.design/blog/why_sound_we_were_built_for_it)

[![](https://whatsounds.design/hubfs/Focusrite%20toggle.png)](https://whatsounds.design/blog/tech-tip-customize-the-logitech-mx-creative-console)

[Tech Tips](https://whatsounds.design/blog/tag/tech-tips)

## [Tech Tip: Customizing the Logitech MX Creative Console](https://whatsounds.design/blog/tech-tip-customize-the-logitech-mx-creative-console)

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston) 

 Jan 7, 2025, 4:00:41 PM

So you just got the Logitech Creative console? Fantastic! Feeling a little underwhelmed by the softw...

[Read more](https://whatsounds.design/blog/tech-tip-customize-the-logitech-mx-creative-console)

[![](https://whatsounds.design/hubfs/Welcome%20to%202025.png)](https://whatsounds.design/blog/welcome_to_2025)

[creativity](https://whatsounds.design/blog/tag/creativity), [news](https://whatsounds.design/blog/tag/news)

## [Welcome to 2025](https://whatsounds.design/blog/welcome_to_2025)

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston) 

 Jan 4, 2025, 1:13:12 PM

Lets make this year the most beautiful sounding year yet! WhatSounds is on a path to make 2025 a hug...

[Read more](https://whatsounds.design/blog/welcome_to_2025)

[![](https://whatsounds.design/hubfs/Emotisphere%20and%20Whatsounds.png)](https://whatsounds.design/blog/whatsounds-and-emotisphere-insights)

[creativity](https://whatsounds.design/blog/tag/creativity), [audio experience](https://whatsounds.design/blog/tag/audio-experience), [news](https://whatsounds.design/blog/tag/news)

## [WhatSounds and EmotiSphere Insights!](https://whatsounds.design/blog/whatsounds-and-emotisphere-insights)

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston) 

 Dec 19, 2024, 3:30:39 PM

WhatSounds Design Partners with Emotisphere Insights: Advancing Sound Design Through Data-Driven Val...

[Read more](https://whatsounds.design/blog/whatsounds-and-emotisphere-insights)

[![](https://whatsounds.design/hubfs/Why%20Sound_%20Brand%20Recognition.png)](https://whatsounds.design/blog/why_sound_brand_recognition)

[product sound design](https://whatsounds.design/blog/tag/product-sound-design), [Audio Branding](https://whatsounds.design/blog/tag/audio-branding), [why sound](https://whatsounds.design/blog/tag/why-sound)

## [Why Sound: Brand Recognition.](https://whatsounds.design/blog/why_sound_brand_recognition)

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston) 

 Dec 17, 2024, 9:02:58 AM

From the sound of a can opening to the sounds of Skype, your brand is always advertising through how...

[Read more](https://whatsounds.design/blog/why_sound_brand_recognition)

[![Image of author with title: Why Sound? Accessibility.](https://whatsounds.design/hubfs/WhySounds%20EP01.png)](https://whatsounds.design/blog/why_sound_accessibility)

[audio experience](https://whatsounds.design/blog/tag/audio-experience), [product sound design](https://whatsounds.design/blog/tag/product-sound-design), [accessibility](https://whatsounds.design/blog/tag/accessibility)

## [Why Sound: Accessibility.](https://whatsounds.design/blog/why_sound_accessibility)

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston) 

 Dec 10, 2024, 3:17:52 PM

Although there are plenty of systems out there to enhance accessibility at an OS level, not everyone...

[Read more](https://whatsounds.design/blog/why_sound_accessibility)

[![](https://whatsounds.design/hubfs/Consistency.png)](https://whatsounds.design/blog/consistency)

[audio experience](https://whatsounds.design/blog/tag/audio-experience), [Audio Branding](https://whatsounds.design/blog/tag/audio-branding)

## [Consistency. Consistency.](https://whatsounds.design/blog/consistency)

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston) 

 Dec 6, 2024, 2:06:03 PM

Even if you have only ONE sound, you can build an audio brand. Consistency is the key. In this video...

[Read more](https://whatsounds.design/blog/consistency)

[![](https://whatsounds.design/hubfs/BDEA3C33-727F-43AF-AF8F-44D0810D134A.png)](https://whatsounds.design/blog/what-is-a-sonic-strategy)

[product sound design](https://whatsounds.design/blog/tag/product-sound-design), [Audio Branding](https://whatsounds.design/blog/tag/audio-branding)

## [What is a Sonic Strategy?](https://whatsounds.design/blog/what-is-a-sonic-strategy)

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston) 

 Dec 5, 2024, 9:15:43 AM

A Sonic Strategy Coles Notes (if you know, you know) Below is a very basic overview of what we do fo...

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[![](https://whatsounds.design/hubfs/Book%20Reco_%20Auditory%20Interfaces.png)](https://whatsounds.design/blog/book-recommendation-auditory-interfaces)

[Book Recommendation](https://whatsounds.design/blog/tag/book-recommendation)

## [Book Recommendation - Auditory Interfaces](https://whatsounds.design/blog/book-recommendation-auditory-interfaces)

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston) 

 Nov 28, 2024, 10:50:22 AM

Happy Friday(ish). I hope all my friends south of the border are enjoying their long weekend and hav...

[Read more](https://whatsounds.design/blog/book-recommendation-auditory-interfaces)

[![Image of author with title](https://whatsounds.design/hubfs/Schick%20Sound.png)](https://whatsounds.design/blog/industrial-design-meets-sound-design)

[Industrial Design](https://whatsounds.design/blog/tag/industrial-design), [product sound design](https://whatsounds.design/blog/tag/product-sound-design)

## [Industrial Design meets Sound Design](https://whatsounds.design/blog/industrial-design-meets-sound-design)

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston) 

 Nov 26, 2024, 8:52:08 AM

In the world of industrial design, sound happens. Whether its intended or not, it will happen. In th...

[Read more](https://whatsounds.design/blog/industrial-design-meets-sound-design)

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# Want to learn more about how we can help?

## Book a free 30 minute chat with Charles to talk about your unique project and how we might help bring sound into your experience.

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