---
title: Consistency. Consistency.
description: Discover how consistency in sound can build a strong audio brand and foster trust, with insights from Charles Balderston.
image: https://whatsounds.design/hubfs/Consistency.png
---

[Skip to content](https://whatsounds.design/blog/consistency#main-content)

[![WhatSounds Logo-1](https://whatsounds.design/hs-fs/hubfs/WhatSounds%20Logo-1.png?width=80&height=53&name=WhatSounds%20Logo-1.png)](https://whatsounds.design/)

- [Products](https://whatsounds.design/products)
- [Work](https://whatsounds.design/#Work)
- [About](https://whatsounds.design/about)
- [Blog](https://whatsounds.design/blog)
- [Apps](https://whatsounds.design/apps)

Open main navigation

Close main navigation

- [Products](https://whatsounds.design/products)
- [Work](https://whatsounds.design/#Work)
- [About](https://whatsounds.design/about)
- [Blog](https://whatsounds.design/blog)
- [Apps](https://whatsounds.design/apps)
- [Book a free 30min Chat](https://whatsounds.design/book-a-free-30-min-chat)

[Book a free 30min Chat](https://whatsounds.design/book-a-free-30-min-chat)

 Dec 6, 2024, 2:06:03 PM

# Consistency. Consistency.

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston)

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://whatsounds.design/blog/consistency) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://whatsounds.design/blog/consistency) [Twitter icon](https://twitter.com/intent/tweet?url=https://whatsounds.design/blog/consistency) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://whatsounds.design/blog/consistency) [envelope icon](mailto:?body=https://whatsounds.design/blog/consistency)

[Book a free 30min Chat](https://whatsounds.design/book-a-free-30-min-chat)

 

Even if you have only ONE sound, you can build an audio brand. Consistency is the key. In this video, Charles talks about why its important to keep your sound on and the importance sound plays in building trust. A sonic strategy doesn't have to be huge, it doesn't have to be expensive, it just has to be consistent.

[audio experience](https://whatsounds.design/blog/tag/audio-experience), [Audio Branding](https://whatsounds.design/blog/tag/audio-branding)

## Related posts

[![](https://whatsounds.design/hs-fs/hubfs/Focusrite%20toggle.png?height=200&name=Focusrite%20toggle.png)](https://whatsounds.design/blog/tech-tip-customize-the-logitech-mx-creative-console)

[Tech Tips](https://whatsounds.design/blog/tag/tech-tips)

## [Tech Tip: Customizing the Logitech MX Creative Console](https://whatsounds.design/blog/tech-tip-customize-the-logitech-mx-creative-console)

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston) 

 Jan 7, 2025, 4:00:41 PM

So you just got the Logitech Creative console? Fantastic! Feeling a little underwhelmed by the...

[Read more](https://whatsounds.design/blog/tech-tip-customize-the-logitech-mx-creative-console)

[![](https://whatsounds.design/hs-fs/hubfs/Why%20Sound_%20Brand%20Recognition.png?height=200&name=Why%20Sound_%20Brand%20Recognition.png)](https://whatsounds.design/blog/why_sound_brand_recognition)

[product sound design](https://whatsounds.design/blog/tag/product-sound-design), [Audio Branding](https://whatsounds.design/blog/tag/audio-branding), [why sound](https://whatsounds.design/blog/tag/why-sound)

## [Why Sound: Brand Recognition.](https://whatsounds.design/blog/why_sound_brand_recognition)

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston) 

 Dec 17, 2024, 9:02:58 AM

From the sound of a can opening to the sounds of Skype, your brand is always advertising through...

[Read more](https://whatsounds.design/blog/why_sound_brand_recognition)

[![Rainy night, cozy restaurant.](https://whatsounds.design/hs-fs/hubfs/FAAC2AD5-8F36-4BC1-8AB6-31FF04134154.png?height=200&name=FAAC2AD5-8F36-4BC1-8AB6-31FF04134154.png)](https://whatsounds.design/blog/the-curios-case-of-the-shared-public-soundscape)

[soundscape](https://whatsounds.design/blog/tag/soundscape), [audio experience](https://whatsounds.design/blog/tag/audio-experience)

## [The curious  case of the shared public soundscape.](https://whatsounds.design/blog/the-curios-case-of-the-shared-public-soundscape)

![Picture of Charles Balderston](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=50&name=Round%20Profile.png) [Charles Balderston](https://whatsounds.design/blog/author/charles-balderston) 

 Nov 25, 2024, 10:42:16 AM

\*\*\*This was originally written during the first lockdown phase of Covid\*\*\* As I write this,...

[Read more](https://whatsounds.design/blog/the-curios-case-of-the-shared-public-soundscape)

[linkedin-in icon](https://www.linkedin.com/in/charlie-balderston) [instagram icon](https://www.instagram.com/whatsoundsdesign/) [Follow us on Facebook](https://www.youtube.com/@whatsoundsdesign)

- [Products](https://whatsounds.design/products)
- [Work](https://whatsounds.design/#Work)
- [About](https://whatsounds.design/about)
- [Blog](https://whatsounds.design/blog)
- [Apps](https://whatsounds.design/apps)

---

[![WhatSounds Logo-3](https://whatsounds.design/hs-fs/hubfs/WhatSounds%20Logo-3.png?width=70&height=47&name=WhatSounds%20Logo-3.png "WhatSounds Logo-3")](https://whatsounds.design/)

Copyright WhatSounds Design © 2024,

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Charles Balderston",
    "url" : "https://whatsounds.design/blog/author/charles-balderston"
  },
  "dateModified" : "2025-02-04T21:08:27.143Z",
  "datePublished" : "2024-12-06T19:06:03.000Z",
  "headline" : "Consistency. Consistency.",
  "image" : [ "https://whatsounds.design/hubfs/Consistency.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://whatsounds.design/blog/consistency",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://whatsounds.design/hubfs/WhatSounds%20Logo-4.png"
    }
  }
}
```