From the sound of a can opening to the sounds of Skype, your brand is always advertising through...
Consistency. Consistency.
Even if you have only ONE sound, you can build an audio brand. Consistency is the key. In this video, Charles talks about why its important to keep your sound on and the importance sound plays in building trust. A sonic strategy doesn't have to be huge, it doesn't have to be expensive, it just has to be consistent.
