A kettle might not be the most expressive piece of kitchen gadgetry but the Chefman Electric Kettle+ yearns to change that view. By utilizing custom sound design paired with an evocotive original composition, WhatSounds Design helped to bring this kettle to life.
Sonic Identity
WhatSounds worked closely with key stake holders to create a recognizable sonic identity that could grow with the brand. The audio logo is able to be recreated in various styles, allowing the marketing team to utilize many different genres of music while maintatin brand recognition.
Classic
0:03
Modern
0:04
Playful
0:03
Sound Design
By crafting subtle sounds where sounds didn't exist, we gave focus to the elements of the kettle that make it unique. We used the product to capture the sound at various points of the water boiling and through the magic of post, we crafted a sound that took the viewer closer to boiling water than they should ever be.
Boiling Water
0:13
Infusion
0:08
Want to learn more about how we can help?
Book a free 30 minute chat with Charles to talk about your unique project and how we might help bring sound into your experience.
