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WhatSounds Logo-1

 

How does this kettle make you feel?

A kettle might not be the most expressive piece of kitchen gadgetry but the Chefman Electric Kettle+ yearns to change that view. By utilizing custom sound design paired with an evocotive original composition, WhatSounds Design helped to bring this kettle to life. 

Sonic Identity

WhatSounds worked closely with key stake holders to create a recognizable sonic identity that could grow with the brand. The audio logo is able to be recreated in various styles, allowing the marketing team to utilize many different genres of music while maintatin brand recognition.

 

WHAT SOUNDS CLASSIC
Classic
0:03
WHAT SOUNDS MODERN
Modern
0:04
WHAT SOUNDS PLAYFUL
Playful
0:03
Screenshot 2024-11-26 at 1.17.05 PM
Screenshot 2024-11-26 at 1.16.01 PM

Sound Design

By crafting subtle sounds where sounds didn't exist, we gave focus to the elements of the kettle that make it unique. We used the product to capture the sound at various points of the water boiling and through the magic of post, we crafted a sound that took the viewer closer to boiling water than they should ever be.

Boiling Water
0:13
Infusion
0:08
Chefman Electric Kettle+

Want to learn more about how we can help?

Contact us to setup a chat and we will be happy listen close and see how we can help you sound your best!