--- title: Elevating the Chefman Electric Kettle+ description: Elevate your kitchen experience with Chefman Electric Kettle+! Custom sound design brings this kettle to life, creating a unique sonic identity for the brand. Contact us to learn more! image: https://whatsounds.design/hubfs/Chefman%20Electric%20Kettle+.png --- [Skip to content](https://whatsounds.design/chef_iq_multicooker#main-content) [![WhatSounds Logo-1](https://whatsounds.design/hs-fs/hubfs/WhatSounds%20Logo-1.png?width=80&height=53&name=WhatSounds%20Logo-1.png)](https://whatsounds.design/?hsLang=en) - [Products](https://whatsounds.design/products) - [Work](https://whatsounds.design/#Work) - [About](https://whatsounds.design/about) - [Blog](https://whatsounds.design/blog) - [Apps](https://whatsounds.design/apps) Open main navigation Close main navigation - [Products](https://whatsounds.design/products) - [Work](https://whatsounds.design/#Work) - [About](https://whatsounds.design/about) - [Blog](https://whatsounds.design/blog) - [Apps](https://whatsounds.design/apps) - [Book a free 30min Chat](https://whatsounds.design/book-a-free-30-min-chat) [Book a free 30min Chat](https://whatsounds.design/book-a-free-30-min-chat?hsLang=en) # Inspired sound for an inspired product. ## The ChefIQ multi-cooker and app form a cutting-edge combination, enabling users to prepare amazing meals with a single device. WhatSounds Design was commissioned to develop a unique sonic identity and Audio UX for the new system, distinguishing it from its parent company, Chefman. # Social System. ## The sonic identity needed to be utilized across multiple channels, ranging from product videos, as seen above, to seasonal social posts. Below are a few examples of the interpration of the brand sound.   ![ChefIQ Brand](https://whatsounds.design/hs-fs/hubfs/ChefIQ%20Brand.png?width=1994&height=2000&name=ChefIQ%20Brand.png "ChefIQ Brand") ChefIQ Brand 0:07 ![ChefIQ Spooky](https://whatsounds.design/hs-fs/hubfs/ChefIQ%20Spooky.png?width=1996&height=2000&name=ChefIQ%20Spooky.png "ChefIQ Spooky") ChefIQ Spooky 0:10 ![ChefIQ Holiday](https://whatsounds.design/hs-fs/hubfs/ChefIQ%20Holiday.png?width=2000&height=2000&name=ChefIQ%20Holiday.png "ChefIQ Holiday") ChefIQ Holidays 0:08 # Different voices, same vocabulary. ## Having two distinct playback systems created an interesting challenge for us to undertake. We needed to create a vocabulary of sounds that would be recognizable on both the cooker (piezo electric) and the users phone. To do this, we defined each audio touch-piont and went to work creating our sound set. Then we adapted each sound for its native playback system.   ![WHAT SOUNDS ON THE APP](https://whatsounds.design/hs-fs/hubfs/WHAT%20SOUNDS%20ON%20THE%20APP.png?width=120&height=63&name=WHAT%20SOUNDS%20ON%20THE%20APP.png "WHAT SOUNDS ON THE APP") App - Bootup 0:01 App - Guided Cook Start 0:01 App - Cook Complete 0:01 ![WHAT SOUNDS ON THE COOKER](https://whatsounds.design/hs-fs/hubfs/WHAT%20SOUNDS%20ON%20THE%20COOKER.png?width=168&height=63&name=WHAT%20SOUNDS%20ON%20THE%20COOKER.png "WHAT SOUNDS ON THE COOKER") Cooker - Bootup 0:01 Cooker - Guided Cook Start 0:01 Cooker - Cook Complete 0:02 ![CHEFIQMULTI EXPLODED](https://whatsounds.design/hs-fs/hubfs/CHEFIQMULTI%20EXPLODED.png?width=1682&height=974&name=CHEFIQMULTI%20EXPLODED.png "CHEFIQMULTI EXPLODED") ![CHEFIQMULTI DIAL](https://whatsounds.design/hs-fs/hubfs/CHEFIQMULTI%20DIAL.png?width=1236&height=1080&name=CHEFIQMULTI%20DIAL.png "CHEFIQMULTI DIAL") ![CHEFIQMULTI INTERNAL](https://whatsounds.design/hs-fs/hubfs/CHEFIQMULTI%20INTERNAL.png?width=1233&height=1080&name=CHEFIQMULTI%20INTERNAL.png "CHEFIQMULTI INTERNAL") ![CHEFIQMULTI APP](https://whatsounds.design/hs-fs/hubfs/CHEFIQMULTI%20APP.png?width=1233&height=1072&name=CHEFIQMULTI%20APP.png "CHEFIQMULTI APP")   ## For the ChefIQ Multi-Cooker Getting Started Video, we wanted to make sure that we built trust and confidence with the user. To accomplish this, we utilized sounds from the app, so that when the user was setting up the unit, the sounds they heard in the video were the exact sounds they would hear from their phone! # Want to learn more about how we can help? ## Book a free 30 minute chat with Charles to talk about your unique project and how we might help bring sound into your experience. ![Round Profile](https://whatsounds.design/hs-fs/hubfs/Round%20Profile.png?width=200&height=200&name=Round%20Profile.png "Round Profile") [Book a free 30min Chat](https://whatsounds.design/book-a-free-30-min-chat?hsLang=en) ![WHAT SOUNDS WE ARE PROUD OF.](https://whatsounds.design/hs-fs/hubfs/WHAT%20SOUNDS%20WE%20ARE%20PROUD%20OF..png?width=334&height=110&name=WHAT%20SOUNDS%20WE%20ARE%20PROUD%20OF..png) - [![ChefIQ Multicooker-1](https://whatsounds.design/hs-fs/hubfs/ChefIQ%20Multicooker-1.png?width=4096&height=2731&name=ChefIQ%20Multicooker-1.png) ChefIQ Multi-Cooker Audio Branding Audio UX](https://whatsounds.design/chef_iq_multicooker) - [![Chefman Kettle](https://whatsounds.design/hs-fs/hubfs/Chefman%20Kettle.png?width=4096&height=2731&name=Chefman%20Kettle.png) Audio Branding Music Composition](https://whatsounds.design/elevating-the-chefman-electric-kettle?hsLang=en) - [![Scotiabank App-1](https://whatsounds.design/hs-fs/hubfs/Scotiabank%20App-1.png?width=4096&height=2731&name=Scotiabank%20App-1.png) Scotiabank Mobile Banking App Audio UX](https://whatsounds.design/scotiabank-mobile-banking-app?hsLang=en) - [![Chefman ToastAir](https://whatsounds.design/hs-fs/hubfs/Chefman%20ToastAir.png?width=4096&height=2731&name=Chefman%20ToastAir.png) Chefman Toast Air Audio Branding Sound Design](https://whatsounds.design/chefman_toastair?hsLang=en) - [![Weber Hub](https://whatsounds.design/hs-fs/hubfs/Weber%20Hub.png?width=4096&height=2731&name=Weber%20Hub.png) Weber Connect Smart Grilling Hub Audio UX](https://whatsounds.design/weber_hub?hsLang=en) - [![Lyft App](https://whatsounds.design/hs-fs/hubfs/Lyft%20App.png?width=4096&height=2731&name=Lyft%20App.png) Lyft - Rideshare App Audio UX](https://whatsounds.design/explore-lyfts-enhanced-audio-experience-whatsounds-design?hsLang=en) - [![June-2](https://whatsounds.design/hs-fs/hubfs/June-2.png?width=4096&height=2731&name=June-2.png) June Intelligent Oven Audio Branding Audio UX](https://whatsounds.design/the-june-oven?hsLang=en) - [![Ily Phone-1](https://whatsounds.design/hs-fs/hubfs/Ily%20Phone-1.png?width=4096&height=2731&name=Ily%20Phone-1.png) Ily Phone Audio UX](https://whatsounds.design/ily?hsLang=en) - [![ChefIQ Thermo-1](https://whatsounds.design/hs-fs/hubfs/ChefIQ%20Thermo-1.png?width=4096&height=2731&name=ChefIQ%20Thermo-1.png) ChefIQ Thermometer Audio Branding Audio UX](https://whatsounds.design/chefiq-thermometer?hsLang=en) [linkedin-in icon](https://www.linkedin.com/in/charlie-balderston) [instagram icon](https://www.instagram.com/whatsoundsdesign/) [Follow us on Facebook](https://www.youtube.com/@whatsoundsdesign) - [Products](https://whatsounds.design/products) - [Work](https://whatsounds.design/#Work) - [About](https://whatsounds.design/about) - [Blog](https://whatsounds.design/blog) - [Apps](https://whatsounds.design/apps) --- [![WhatSounds Logo-3](https://whatsounds.design/hs-fs/hubfs/WhatSounds%20Logo-3.png?width=70&height=47&name=WhatSounds%20Logo-3.png "WhatSounds Logo-3")](https://whatsounds.design/?hsLang=en) Copyright WhatSounds Design © 2024,