Who is WhatSounds Design?
WhatSounds Design is an award winning audio experience design company with over two decades of audio experience in all areas of sound. Ranging from app design and interactive audio, from soundscape analysis to medical equipment audio feedback. At WhatSounds Design we bring your product to life through sound.
Charles Balderston
Charles is a seasoned product sound designer with over 20 years of experience in sound design, soundscape analysis, and interactive audio. With roots in music production and songwriting, he developed a human-centered approach that balances functionality with emotional resonance. Drawing from his expertise in research and UX design, Charles has collaborated with leading brands such as Lyft, Microsoft, Scotiabank, and Chefman to create innovative audio solutions that leave a lasting impact.
Meet our Partners.
What good is great design if it doesn't work? To guarantee our audio experiences are making the most impact we have partnered with industry leading teams in research to give us unbiased and objective feedback for our clients. Science!
EmotiSphere - Audio Research and Market Strategy
Great sound doesn’t happen by accident—it’s crafted with intention and guided by insights into how people feel and respond. EmotiSphere Insights brings science to the sound design process, providing objective, research-backed data that empowers brands to make more informed, confident decisions. From testing sonic logos to fine-tuning UX/UI sounds, their expertise ensures that every sonic element aligns with your brand’s architecture AND your audience’s emotions to drive measurable results.